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Brand View Book

The Full Sail University View Book was created to generate consistency throughout the brand. I designed it to provide clear direction for typography, photography, writing, and a general overview for the thematic styling of branded materials. The View Book is an internal resource, and was built in web form for our outside vendors to access assets by login only.

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Photography Spread

Photography Spread

Photography is at the heart of the Full Sail collateral, it gives life to the brand. The saturated hi-contrast color-correction process is carried consistently throughout every photo. This spread gives a few examples of the preferred style.

Embrace Rebellion Spread

Embrace Rebellion Spread

For Full Sail Embracing Rebellion means six common themes: Doing things differently, Minds open, Bring your ideas, Challenge the status quo, Take risks, and Break the mold. The typography on this page is cut off in a way that tests the limits, just as the message it represents.

Stay Curious Spread

Stay Curious Spread

Stay Curious is a spread to encourage the spread of lifelong learning. Icons representing degree halos / groupings are transparently overlaid in an asymmetrical pattern on the spread to force viewers to search the page for their passion.

Logo Mark Spread

Logo Mark Spread

The logo mark section of the brand view book gives 6 options for logo use: Full Color, Black & White; which are available in two different formats: Stacked Version 1 or Horizontal Version 2. This spread also give an example of how the logo could be used on t-shirt swag giveaway items.

Typography Spread

Typography Spread

The type section of the brand view book contains the fonts and associated weights used for Full Sail branded items. This page presents a fun way to share useful information to the teams working on Full Sail initiatives.

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