Brand View Book
The Full Sail University View Book was created to generate consistency throughout the brand. I designed it to provide clear direction for typography, photography, writing, and a general overview for the thematic styling of branded materials. The View Book is an internal resource, and was built in web form for our outside vendors to access assets by login only.
Embrace Rebellion Spread
For Full Sail Embracing Rebellion means six common themes: Doing things differently, Minds open, Bring your ideas, Challenge the status quo, Take risks, and Break the mold. The typography on this page is cut off in a way that tests the limits, just as the message it represents.
Stay Curious Spread
Stay Curious is a spread to encourage the spread of lifelong learning. Icons representing degree halos / groupings are transparently overlaid in an asymmetrical pattern on the spread to force viewers to search the page for their passion.
Logo Mark Spread
The logo mark section of the brand view book gives 6 options for logo use: Full Color, Black & White; which are available in two different formats: Stacked Version 1 or Horizontal Version 2. This spread also give an example of how the logo could be used on t-shirt swag giveaway items.