Hall of Fame Nine was all about the energy, bright colors that bring a fun energy to the event. With a main color like chartreuse, set against a dark indigo, the branding was clean, loud, bold and fun. Giving back was the theme for Hall of Fame Nine, the alumni giving back to the students and students giving back to the alumni. This theme is carried through in the logo design, in the ‘NINE’ you don’t have the second ‘N’ without the ‘I’ and the ‘E’ coming together to help each other. It is also reflected in the duotone portraits of the inductees, where one side of the duotone represents their profession and the other their personality. There were more secondary colors adopted in the Hall of Fame Nine palette than ever before. The branding was intentionally left open for modifications as translated throughout different pieces of collateral. The choices allowed the team to run with a lot of different ideas and let them play off the palette while still having unique looks.
How it’s Made
This year’s main chartreuse color proved to be a challenge I was well adapted to take on. The color had to be translated across screens and print collateral alike. It was tweaked depending on the vendors printing capabilities and proofed carefully from paper stock to thread to digital printing to screen printing. The cover of the brochure was digitally printed by Designer’s Press on Neenah Astrobright Lift-Off Lemon cardstock with a white ink flash coat under the photography to preserve the colorful details. The sheen of the ink on the neon matte paper provided a fun contrast that attracted attention. Take a spin through the brochure below to see how the design elements of the branding were translated.