The Full Sail Story Brochure
This brochure began as a marketing piece, relaying the story of Full Sail and conveying the creative community the university has to offer. It shares details as specific as the degree programs offered on campus and online, and in addition, tells the unique characteristics that you can only find at Full Sail University. It has quickly become Full Sail’s flagship brochure. Reflective of Full Sail’s hands-on learning, I took a hand-crafted approach to building out some of the main thematic statements of the book which were later photographed. The letterpressed cover was designed as a sculpted emboss and deboss on cotton paper. This brings the hands-on theme to a textural level, and an immediate sensation upon opening the brochure.
How it’s Made
The cover of the brochure is letterpressed by Henry & Co. in Atlanta, Georgia. It is embossed and debossed on 100% cotton, tree-free, Reich Savoy paper. The interior of the brochure is printed by Designer’s Press and is lay-flat bound because of the many spreads with cross-over images. I was able to attend the press check for every spread of this brochure, and it ultimately won Sappi paper silver printer of the year award in 2017: sappi.com/designers-press-inc.